Loading ...Missoula, MT February 07, 2007 - Connecting buyers and sellers has never been easy, until now. Goomzee Corporation, a software solutions provider, identified and extensively researched two problematic factors for real estate and automotive sales; service differentiation and lead generation. Goomzee Connect has since been designed as an affordable, interactive mobile text-message marketing system. Problem solved. This is the first marketing tool of its kind to be presented to the automotive industry.
Similar to text message voting as seen on today’s popular television programs, Goomzee Connect instead delivers instant information about a product or service direct to the consumer’s mobile phone. Sellers can monitor and manage inquiries via a user-friendly web-based campaign management tool.
Mobile marketing researchers predict an explosion for mobile advertising in 2007, given it is relatively inexpensive and it allows businesses, of any size, to reach out to highly targeted consumers. It’s a buyer’s world, especially for the saturated real estate and automotive industries. As the number of real estate professionals increase, a need for differentiation among one another is presented. Automotive dealers struggle to capture leads during evening and weekend hours and efficiently identify what consumers are looking at. Buyers within these two industries are looking for a no-hassle way to inquire about product features and eliminate pressure from salespeople. Goomzee Connect offers a platform for sellers to synchronize with buyers via an opt-in, text-for-info service 24/7.
Primary pilot customers have been selected in several national markets to round-out the initial system development, identify pricing models and allow for enhanced market adoption once sales begin mid-February.
“Even in the short run we’ve been trying it, it’s worked out really well for me,” stated Jeremy Williams, of Windermere Real Estate, in a Missoulian interview by reporter Tyler Christensen. Christensen also interviewed another pilot auto dealer customer, Karl Tyler Chevrolet.
“If there’s any way to increase car sales in a different marketing light, I’m open to it,” declares Dave Peppenger, Internet sales manager for Karl Tyler Chevrolet. “When we first started with eBay, we had no idea what to expect.” Before long, Karl Tyler Chevrolet was leading the state in Internet sales.
For more information about Goomzee®, visit www.goomzee.com.
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