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For real estate professionals, although sometimes helpful, flyer boxes can also be a real pain.Scenerio - You get a new listing, print up 100 flyers, costing anywhere from $.50 to $1 or more more a piece and put 50 of them in the box. Many of the neighbors in the area get nosey and want to know what the asking price is so they can compare their house, so they grab a flyer… money lost!
High traffic areas get a lot of additional nosey lookers along with possible interested leads, they grab a flyer. However, you have no way of knowing who they are unless they call you… lost leads!
You’ve been so busy, you haven’t had time to refill your now empty flyer box on Monday morning. A looker drives by, and wants to know the specifics on the property, but isn’t ready to talk to an agent… lost lead!
You put the additional 50 flyers in the box and a week later, the buyer decides to change the asking price. New flyers must be printed… lost money!
AND, those potential customers who grabbed the flyer before thought it sounded nice, but the asking price was too high. Unless they contacted you, you have no way of telling them there was a price reduction… potential lost sale!
Those are just a few of the frustrations agents experience with flyers. Although it’s a long-standing marketing median, and some people expect flyers, other tools can be used to supplement or work in addition to any of the above-mentioned challenges.
The latest mobile technology, Goomzee Connect, is helping real estate professionals efficiently market their listings by providing consumers 24-hour, instant access to information about their listings.
How it works - A consumer simply sends a text request from their mobile phone containing the ID code listed on the sign-rider. Instantly, they receive a text message back with information about the property, similar to a flyer. They also benefit by walking away with the information about the listing and the agents name and phone number. No worries of writing anything down or losing the flyer!
Once a consumer inquires about a listing, the agent instantly receives alerts of the request via text and/or email and also are managed in the Goomzee web administration. The best part is, the agents capture lead contact information, giving them the ability to call them back right away, while they are still in front of the property, or when the time works best for them!
Let us know your difficulties with flyers. We’d be happy to help answer any questions you might have!
For more information about Goomzee Connect, visit my profile and go to our website: www.goomzee.com
Happy Selling!
Erika