It’s that time of year again, real estate agents and offices are revising their marketing plans and budgets for the year. Tough job! There are way more than a handful of new technologies to keep up with and the decision of whether to out with the old, in with the new, or a combination of both.

After doing some research on the amount of money real estate agents spend to market a single listing, ($750 - $1000, avg. depending on listing price), I’m curious as to the advertising breakdown of the listing.

There are so many useful marketing tools out there these days it could end up costing thousands to advertise a single listing. But, to keep the costs low, it’s ideal to have a priority list of must-haves for a listing. Therefore, if you needed to cut some cost, you could weigh the value of the items on your list and decide if you can afford to cut one. You may even have a separate list of tools that you might LIKE to have if you come across some additional spend.

An example of your marketing portfolio might include such things as:

* Classifieds (newspapers, magazines)

* Open Houses

* Email Campaigns

* Mailings

* Flyers

* Virtual/Video Tours

* At property lead captures (800 numbers, text for info, etc.)

* TV/Radio

* Web/internet ads

What’s your rule on your marketing portfolio? Do you stick to the basics or stray from the ordinary?

Happy Marketing

Erika

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