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This morning Realtor.org posted an RISMedia article on the importance and benefits of presenting listings with photos. Their research identified the DOM shortens from 70 days with one single photo, to 40 days with six photos. Not only did the DOM shorten, but the listing actually sold closer to the asking price with just one photo.Check this out for yourself!
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Daily Real Estate News | April 2, 2008
How Photos Help Sell Homes
Photographs that accompany home listings on the Web or in brochures, newspaper advertisements, flyers, magazine articles, and other marketing materials play a significant role in attracting buyers.
These images serve as the first impression, and buyers often decide whether or not to see a home in person based on their quality and presentation.
Research reveals that the more photos a listing has, the quicker it sells. A property with a single photo spent 70 days on the market (DOM) on average, while DOM fell to 40 with six photos, 36 with 16 to 19 photos, and 32 with 20 photos. Additionally, listings with one photo sold for 91.2 percent of the original price, while homes with six or more sold for 95 percent of the original price.
The photos to be used in an agent’s marketing materials should be taken by a professional, with experts noting that sellers will recoup the costs of professional photos if their homes sell faster and at a higher price.
Source: RISMedia, Gar Benedick (04/01/08)
Click here for the article .
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Now don’t be shy; GET YOUR CAMERA SHINED UP AND START SNAPPING SOME PICTURES! Better yet, hire a professional to capture great images that really get your buyers attention!
Go ahead, hit me with your best shot! Feel free to post your favorite photo of one of your listings!
I will be posting some more information on photos in the near future, so stay tuned to get the most out of your marketing!
Happy Snapping!
Erika