Nielsen is preparing to report their Q1 2008 findings for mobile buyers, according to the Mobile Marketing Association.

What do these statistics mean for you, the real estate professionals, and your consumers? As usage of text messaging increases overall, so does the increase of adoption and implementing it into other uses; product/service information and purchase decisions. As consumers continue to see the value in receiving information via text message about products and services, it opens up another stream for real estate professionals to get information out to them.

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Last week, Mike and I made a trip to Austin, Texas to visit both current and potential clients. One of our current clients, who is managing a 200+ unit condo development in the Barton Springs area of Austin, has been leasing a vanity code for nearly 6-months. By providing out text-for-info service, Goomzee Connect, to market the Barton Place Condos, people driving by are able to send a text message to learn more about the development (size, price, beds, baths, amenities, contact info, etc.). She has created billboards and sandwich boards with the vanity GCode; BARTON. Mike and I visited her development and took a picture by one of the sandwich boards.

We had a great time in Austin and enjoyed talking with people about our company and learning more about the area! Now that we are back, we are even more excited about continuing to establish relationships in Austin.

~Erika