“It’s all about whatever my seller wants to hear.”

Recently I’ve read some interesting comments in some of the blog posts about agents adopting new marketing tactics - or not adopting them for that matter.

What stands out in my mind the most is a comment that read, “It’s all about whatever my seller wants to hear.” Stop there. Isn’t it also about the buyer? These comments triggered an irritation that just needed to be scratched. So here we go.

Ultimately, yes, if you want to win listings, pleasing the seller is what needs to happen. But as an agent, you also have the responsibilty to educate your sellers as well on what their potential buyers want. Chances are, they don’t know the consumer profile like you do. They probably do not know the response rates you are receiving on your web site as compared to your newspaper ads. They know people are looking at their flyers in front of the house, because they seem to disappear almost faster than the boxes get refilled! But they hired you to sell it because they either don’t know how or don’t have the time!

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Goomzee is hiring for a Product Specialist at their Headquarters office in Missoula, MT. We are looking for a qualified Product Analyst to join our team.

Summary of Job Description

Candidate will be responsible for lead mining, demonstrating and selling technology product to all relevant real estate industry market segments. The candidate is also required to understand the technology and application of the systems and be able to utilize all forms of marketing collateral and marketing personnel to accomplish the sales goals.

For more information on this job, Text JOB to 44133 or visit www.montanaworker.com and see our employment posting.

Some things in life seem so different; but when you break them down to the core, they end up being much more alike than you’d ever have imagined. There seems to be a similar cycle in many of life’s challenges and feats.

I got to thinking today about comparing a marketing plan to the Weight Watchers diet. Sound strange? Hear me out here and then let me know what you think.

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Goals

WW: You want to lose weight and eat healthier. You decide what your goal weight is and now you need to define the best path to get you there.

MKTG: You decide who your target market is. You decide what you want your ultimate goal to be with your marketing and now need to decide how to do that.

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Getting started

WW: You weigh yourself in and find out how many points you are allowed: You gather information on your gender, height, current weight, age and physical activity.

MKTG: You line out your ad budget for the year and find out what the max is you can spend. First you need to know who your consumer is, what they are buying, where they are buying and where they are getting their information.

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