Today my colleagues and I took our first trip to the new Hooters that opened just last week (the first Hooters in Montana!). While there we were talking to our lovely waitress and making conversation asked where we worked. On Monday, we hired a new member for our sales team. This gave him the chance to give his first live spiel about Goomzee and what we do. HE DID SO GREAT!


As Lon explained, “we provide the ability for consumers (house hunters, renters, etc.) to send a text message to learn more information about a property. Basically, if she drove by a house for sale or rent, saw a Goomzee sign and sent a text message containing that property ID code, she would receive a text back with information about the house.”


Her eyes opened wide and she said “That is such a cool idea! A few weeks ago my friends and I were looking for a house to rent for the upcoming semester. Mind you, we needed something with five bedrooms and definitely more than one bathroom since it’s five girls living together. We drove around for about two days and called and left messages for the agents and companies to find out more info on the houses and apartments we saw and hardly any of them called us back prudently. It took forever for us to find a house, although finally we did. It would have been so much more helpful and less time consuming to be able to find out the information right away, than having to call all the places, wait for them to call us back, come to find out they only had 2 or 3 bedrooms! Not only that, if they did have something we were possibly interested in, by the time they called us, we couldn’t remember where the heck that particular house was since all of us are from out of town. Having the information right away would have saved us a ton of time. Not to mention we are obsessed with text messaging and of course I always have my phone with me!”


I sat there smiling as I related to everything she was saying. It brought back my frustrations of house hunting as a college kid (not that long ago folks - only 3 years !). I am still a renter so I’m always looking for a better deal on apartments or better apartments in an area I like. Well, that and I know all about obsession with text messaging!


By the way, the food was great, the girls were beautiful and the service was awesome! I won’t be seen working there anytime soon, however - I don’t look so good in orange!


Renters are future home buyers. The sooner you get in front of them, the longer you’ll have them as a client! Goomzee provides that ability to connect with them early on. Also, keep in mind that not only does a service like Goomzee provide your consumers with instant property information, it saves THEM time, it saves YOU time and also provides you the contact information for a potential Hooters girl. :) hehe. Okay, I suppose only the guys will appreciate that!


Erika

One Response to “Are you branding to college kids? You should be… but how?”
 

Did you see these numbers out of the CTIA this morning? 75 Billion Messages for the month of June alone. Unreal. When we introduced Interlinked Media to the United States market in July of 2006, we (the USA) were only doing about 12 billion messages per month in the aggregate. When we convinced the Hillary Clinton campaign that they should be using text messages as a primary means of connecting with their voters, that number had “swollen” to nearly 18 billion messages per month. Now we have these numbers 75 billion messages for June…a 6 fold increase over when we started.

Is there any doubt that this medium is going to be around for a while? From Presidential campaigns to Brands it has been great fun to be working at the forefront of this technology. I can only imagine what the next three years will bring! Michael Anderson, VP Business Dev Interlinked Media. www.interlinkedmedia.com

MichaelAnderson wrote on September 10th, 2008 at 9:31 am

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