Inman News announced the official launch of Goomzee’s Mobile Virtual Tour solution for sale to the public today.

To read the launch, visit Inman News.

As real estate professionals, nationwide, search for sales and marketing tools to better advertise their listings to consumers, talk of mobile advertising capabilities continues to rise to the top of discussion.

We’ve seen MLS and Associations swarming around the idea of mobile MLS search, in attempt to meet real estate consumer demands and provide easy access to listing information from mobile phones. The only question is, are we ready to start marketing campaigns via mobile web search? If you are trying to reach a large audience, wireless user reports point to “No”.

In our research, we have yet to find a real estate professional who’s been satisfied with the results of utilizing a mobile web marketing service. This only makes sense considering the statistics for actual users of mobile web. Reports indicate that only 14% of mobile subscribers in the US actually use mobile web, a pinch of the over 255 million total mobile subscribers. Smartphone owners consist of a slim 3.8% of users and 1% piece of the pie goes to iPhone owners.

Although the idea is great, they are ahead of technology curve for their consumers who are actually using mobile web. But there is another option. Do not disregard the opportunity to utilize mobile phones and marketing capabilities as there are solutions that are very successful.

“Today, technology is being woven into the very fabric of our social culture, offering advertisers the ability to extend their reach to consumers much more effectively and immediately.” (USShortCodes)

Text messaging is a strong avenue for you to consider as it is approaching nearly 5 times greater the number of cell phone owners utilizing mobile web and mobile search. Consider marketing services like Goomzee, which sends a text message with information to consumers, as well as the option to either view a mobile web link, or actually download a slideshow of up to 8 photos to their phone.

The benefits to text message advertising is extremely valuable: you can provide buyers with instant property information, 24/7 and generate quality leads that you can follow-up with. That has got to make your home-sellers happy!

Happy Mobile Marketing!
Erika Beede
Communications Manager

MISSOULA, MT September 16, 2008 – MISSOULA, MT September 15, 2008 - As of midnight MST, Goomzee.com exposed their virtual face-lift to the public.  Over the past few months, the departments within have collaborated their creative ideas, from all angles, to establish an innovative website design.  In addition to the new look, Goomzee has defined a dedicated brand name for their real estate mobile advertising and lead generation service, now called Realty Connect.

“We worked with best-of-breed technology partners around the country and pulled together what we feel is a collaboration of sophistication, refined content and information so viewers can easily learn more about our company, products and services.  Our new website will provide a platform supporting our continued growth while keeping current and potential customers informed,” notes company founder, Mike Sparr.

Given the real estate industry is in flux, and many firms are proactively refining how they do business in today’s economy, the timing seemed appropriate that Goomzee itself look at further refinement of their real estate technology offering.

“Upon polling clients around the country regarding branding our real-estate-specific offering, the unanimous response was a name that immediately identified with real estate; Realty Connect was born.  As the industry shifts away from the term ‘agent’ and towards sales ‘representative’, we felt the Realty Connect name would serve as a ‘future-proof’ brand within the industry,” adds Sparr.

Various innovations continue to brew in the Goomzee development lab which will soon give them another opportunity to wow the professionals and consumers of real estate.  Keep in mind the popularity and necessity of photo-tours for today’s home buyers and mobile technology for the virtual communication world.  For more information about Goomzee and their technology solutions, visit www.goomzee.com.

About Goomzee
Goomzee helps increase sales through innovative solutions, specifically designed to connect buyers and sellers.  We bring global expertise in mobile and web technology to our client’s fingertips, literally, via text messaging.  Our flagship product, Realty Connect, is a mobile advertising and lead generation tool for real estate sales and marketing.  With Realty Connect, real estate sales professionals can acquire more leads and close more sales.  For more information about Goomzee, visit www.goomzee.com.