I read today a report in Fierce Mobile Content newsletter about a study by leading global consulting firm, Accenture, commissioned with Survey.com.  In support of Erika’s findings from various sources, it seems that mobile marketing plans that rely solely on mobile web (clicking a link to mobile web page) only reach approximately 12% of US mobile subscribers.  Compare this to the 70% of 2-way SMS users and you can see the significantly higher reach delivered by adding text message marketing to your advertising.

At our company, we protect our clients from the “hype” and deliver solutions that offer real results and a measurable ROI.  Our R&D continues and we have innovations queued up usually a half-year before we actually release them, making sure they are provided when the market is ready and clients can achieve maximum value.  Some of our technology partners in Europe and Asia keep us abreast of the growing trends globally and given things take time to flourish in the United States, we keep our clients well-trained, informed and armed with the proper tools to do their job successfully. - Mike Sparr, CEO - Goomzee

Here is an exerpt from the article in Fierce Mobile Content:

Eighty-eight percent of U.S. consumers say they’ve never used their mobile phones to screen video content, with 84 percent never exploiting mobile email services and another 79 eschewing mobile games, according to a new consumer survey commissioned by global management consulting firm Accenture and conducted by market research company Survey.com. Among the 5,047 U.S. adults queried, consumer spending on electronics devices and applications including mobile phones, personal computers, TVs and the web was highest among the 18-to-34 demographic, with 17 percent spending between $1,500 and $3,000 over the previous year on consumer electronics, compared to only 11 percent of those at least 35 years old. In addition, the survey reports that 73 percent of 18-to-24 year olds use social networking sites, compared to only 7 percent of consumers over 55.

“Clearly, many consumers are not widely embracing higher end cell phone applications. And the vast majority of older Americans, in particular, are not inspired by the social networking phenomenon,” said Accenture’s Electronics & High Tech senior executive Kumu Puri in a prepared statement. “To capitalize on these market realities, consumer technology companies need to customize their ease of use and design differentiation for the different age groups. This begins with envisioning a specific consumer’s experience and delivering that through hardware, software and services that are more compelling and enjoyable.”

For more on the Accenture study:
- read this release