| In June we discussed Making Room in Your Ecosystem for QR Codes. At that time the good folks at ScanLife had released a report analyzing QR code implementation and interaction rates throughout 2010. In a nutshell,the findings illustrated how QR technology in the U.S. is on the rise but still not quite to the [...] What an exciting world we live in today! Every direction you turn,business professionals and consumers alike are cutting landlines and trading their desktop computers for tablets and smartphones. Even my grandfather,a 75-year-old Italian immigrant and Korean War veteran,is now using his iPhone to send me pictures of his rose garden. I never [...] This evening I attended a business function and one of the guest speakers was a renowned author,consultant and professor specializing in high-tech marketing named Jakki Mohr. She had 15 minutes to educate the audience on marketing,arguably a topic that can rarely be addressed in hours let alone 15 minutes. I was surprised she [...] We recently stumbled across a QR code success story that is a perfect example of effective,consumer-oriented marketing. Based out of Birmingham,Alabama,a broker named Charita Cadenhead was struggling with a way to entice open house attendees to sign the log-in sheet. So,she created and began distributing double-sided sign-in cards. Each card had places [...] Just like your business cards,flyers,IDX website,and ‘For Sale’ signs,Quick Response (QR) codes are a key piece of the complete real estate marketing ecosystem. Since the demand for mobile-optimized information has reached a new peak,(driven by a generation of tech-savvy first-time homebuyers) the effective marketer will make sure to utilize QR [...] Today I was present in various meetings (before the fire in my hotel of course) and one takeaway I thought would be useful to others was information from the CMLS Workshop on listing data syndication. There are often terms out there that people don’t know exactly what they mean so I thought it might help [...] I was in the Phoenix/Mesa area this month and was fortunate enough to learn about the local RE Barcamp. I’ve attended others before but must commend the organizers,volunteers and attendees on making it one of the best networking and knowledge sharing events ever. The BarCamp Pre Party was held the night before at [...] There are several valuable data points contained within comScore’s 2010 Mobile Review,but the one that hit home with me involves ‘social networking ecosystems’. The first few sections of the report illustrate the expected mobile metrics:rise in smart phone users along with rise in mobile media access,Europe hosts a more developed mobile market [...] Granada Hills,California– March 30th,2011 – Goomzee Corporation,a leading provider of mobile technology solutions that connects buyers and sellers,announced today it has agreed with Park Regency Real Estate of Granada Hills,California to provide its product,Realty Connect,to their 110 agents which will allow Southern California homebuyers to receive real estate [...] Every sales professional has probably experienced this but never put a name to it so at Goomzee we have. Quite simply,sales professionals have now become captives to their broad Internet-based marketing and must be on call to respond to leads 24/7. With the addition of Internet marketing which seemingly never sleeps,the sales professional [...] | |
