Loading ...Recently I submitted Goomzee to an Inman News contest for “Companies considered to be one of the industry’s premier Pacesetters.” I put together some mobile industry statistics as well as what Goomzee provides and came up with the following. Enjoy!
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Our company, Goomzee.com, provides an at-property lead generation and mobile advertising solution that uses text (SMS/MMS) messaging technology. Goomzee Connect provides real estate professionals with an indispensable marketing tool for generating quality leads via today’s most popular device, the mobile phone. We assist sellers in satisfying the demands of today’s on-the-go consumers by allowing them to text-for-information about a property. They receive instant information on their mobile phone and agents receive alerts with contact for follow-up.
Statistically, our text message technology directly compliments the real estate market now and in the future. With over 250 million mobile subscribers in the US, 75% are text messagers, ranging from all ages. These are statistics from way back in 2006 for the percent of active text users for age groups! Those statistics have grown significantly in just the past two years.
* 18-24: 76%
* 25-34: 58%
* 35-44: 43%
* 45-54: 33%
* 55-64: 22%
* 65 +: 19%
Looking at the real estate consumer profile, 2009 predicts that 55% of real estate consumers will be between the ages of 21-43. The median age for a home buyer in 2006 was 38. The median age of the first-time home buyer in 2006 was 32.
“Gen X and Gen Y buyers don’t want the hand-holding of the typical agent/home-buyer relationship. Many of these consumers prefer to do their own house hunting and research online, and some are skipping buyer agents all together to complete the entire home search and home purchase on their own.” (The Globe)
Goomzee provides unobtrusive, opt-in to information about properties, at-the property. Our service can also be used in additional marketing materials to enhance brand recognition and measure reach.
A growing concern in the real estate industry is that as information continues to become more readily available to consumers, the less need they have for real estate agents.
At Goomzee, we don’t want consumers to lose sight of the importance of using a professional in their home buying and selling process. Our goal is to connect buyers and sellers. Therefore, our service completes the process of providing consumers with information they need to make decisions their initial decisions about a property, and in addition provides sellers the ability to follow-up with those consumers. They aren’t just taking the information and running. Providing leads for agents gives them the upper hand in following up with potential clients and the opportunity to turn them into their customer.
Agents today are facing the difficulty of tracking results. Goomzee provides real time reporting on campaigns listed by agents. We can measure the traffic listings are receiving by tracking the number of leads being received, when they are being received and upon follow-up, the quality of leads.
The real estate industry has been focused on encouraging agents to get in front of the Gen X and Gen Y consumers, as they are today and the future’s buyers and sellers of real estate. What better way than communicate with them via their leading source for information; the mobile phone and text message marketing.
As a real estate professional you have an important task of keeping your clients satisfied. One of the key factors in keeping your clients satisfied requires you to be available to your client when they are available. After all, they’ve chosen you to work for them. (I know, I should be nicknamed “Captain Obvious”!) However, there is a fine line that can be crossed, and that’s the line between your personal and professional life. When that line is crossed, it can eventually cause small sparks that lead to a fire in the relationship between you and your clients down the road.